Founded in 2025 by Hugo Leprince and Joshua Matta, Dyrka is a modern heritage brand built for those who value craftsmanship, refinement, and enduring style.

Hugo spent the past decade building one of the world’s leading music marketing agencies, helping global artists and brands shape culture through storytelling and creative innovation. Alongside this, he founded and invested in several direct-to-consumer fashion and retail ventures, developing a sharp understanding of how narrative, aesthetics, and commerce intertwine.

Joshua is an optician whose work reflects a lifelong dedication to precision and craft. What began as an exploration of form and material evolved into the creation of refined boutiques that celebrate design, proportion, and permanence. Guided by an enduring respect for artistry, Joshua has collaborated with some of the world’s most esteemed houses, shaping a philosophy defined by integrity, balance, and timeless design.

Together they created Dyrka to unite their worlds, combining the soul of true craftsmanship with the clarity of modern storytelling.

Dyrka crafts eyewear that rivals the detailing of high-end luxury brands yet remains accessible in price. Each design is an exploration of contrast, balancing timeless European influence with a contemporary edge, making every piece both wearable and collectible.

Created for the modern connoisseur, Dyrka stands as a reflection of devotion to form, proportion, and permanence, a brand built not for trends but for time.