About Dyrka

Dyrka is a manifesto. A refusal to accept the ordinary. A physical expression of a relentless need to create.

Its founder, Hugo Leprince, has never followed the conventional path. At 14 years old, he started his first business in graphic design, not knowing then that it would be the first of many ventures shaped by a need to build, refine, and create. Years later, he co-founded Creed Media, the biggest music marketing company in the world—an empire built on breaking the rules of the industry and redefining how music reaches the modern world. But even that wasn’t enough. Because creation never stops. Because true vision doesn’t settle.

Dyrka was born from that same relentless drive. A pursuit of intention, precision, and permanence. Stripping away the unnecessary, rejecting excess, avoiding the distractions of validation—Dyrka is not about chasing trends or appealing to the masses. Every creation carries weight, purpose, and meaning. It is not about making more things. It is about making the right things.

But creation is war. It is struggle. It is obsession. It is the battle between the mind and the hands, between the vision and the execution. The constant fight against doubt, perfectionism, and the fear of releasing something into the world that will never feel “finished.” Dyrka exists in that space. It does not seek approval. It does not explain itself. It simply is—waiting for those who understand.

Dyrka is for those who refuse to sit still. For the ones who need to build, shape, express. It is for those who see objects not as possessions, but as artifacts—pieces of something bigger than themselves. Every product is more than just a product. It is an entry point. A doorway into a universe built by those who create, for those who create.

This is not about following. It is about leaving a mark.