Founded in 2025 by Hugo Leprince and Joshua Matta, Dyrka is a modern heritage brand built for those who value craftsmanship, refinement and enduring style. The name Dyrka, derived from the Swedish word meaning “to worship,” reflects the brand’s philosophy: a reverence for form, material and meticulous detail.

Hugo brings a decade of experience building global brands and shaping culture through storytelling and design. Joshua, an optician and eyewear producer, has spent his career perfecting the art of precision and timeless craftsmanship. Together, they created Dyrka to unite creative vision with technical mastery. Each frame reflects a balance of European influence and contemporary edge, crafted for the modern connoisseur, wearable, collectible and built to last.